Thursday, 30 November 2017
Monday, 27 November 2017
Sunday, 26 November 2017
Exam Question 2
Exam Question 2 - How far does the primary and secondary research you have conducted support the conclusions drawn in the article?
There is a fair extent to which both my primary and secondary research I have conducted support the conclusions drawn in the 2014 OFCOM article. Firstly, the OFCOM 2016 report I found did support the conclusions drawn from the article in areas. This is shown by the fact that televisions are still the most popular media device children use at home. Furthermore, tablets are still on the rise from the article. However, it is important to point out that tablets did not rise as much as it may have been predicted, only going up a mere 2% from the previous OFCOM article contrasting the drastic jump from 42% to 73% from 2013 - 2015. Additionally, Television has stopped decreasing and has leveled out rather than continuously decreasing in children's media usage at home. Moreover, the OFOCM 2016 research further supports that children aged 12-15 year-olds will miss their mobile phones and that children aged 3-5 years old are still more likely to miss television than any other media device. On the other hand, there has been a steady ongoing decrease in television sets in children's bedrooms which supports the 2014 article as their statistics additionally suggest that they were decreasing. ChildWise made an important piece of research which supports the OFCOM report one being that Children are going online in their bedrooms more. However, my Barb secondary research completely contradicts the OFCOM 2014 article. The research suggests that television ratings for major children's network channels such as Cartoon Network, Nickelodeon, and Disney Channel have gone down, meaning that children aren't watching these television channels anymore. My own primary research interview with a primary school child and primary school worker hints at an emerging development that primary schools are incorporating the use of tablets for learning and supports the idea of an increase in children's access to the internet increasing.
One question from the survey that I conducted 'would you rather give your child a smartphone or a tablet' to which there were a significant amount of parents who chose tablets. This could potentially support the OFCOM 2014 and 2016 with the fact that there has been a growth in the number of children who are using these devices. My question of what age would you give your child in my survey supported the OFCOM 2014 article because children's tablet ownership is on the rise shown by the OFCOM 2016 article.
There is a fair extent to which both my primary and secondary research I have conducted support the conclusions drawn in the 2014 OFCOM article. Firstly, the OFCOM 2016 report I found did support the conclusions drawn from the article in areas. This is shown by the fact that televisions are still the most popular media device children use at home. Furthermore, tablets are still on the rise from the article. However, it is important to point out that tablets did not rise as much as it may have been predicted, only going up a mere 2% from the previous OFCOM article contrasting the drastic jump from 42% to 73% from 2013 - 2015. Additionally, Television has stopped decreasing and has leveled out rather than continuously decreasing in children's media usage at home. Moreover, the OFOCM 2016 research further supports that children aged 12-15 year-olds will miss their mobile phones and that children aged 3-5 years old are still more likely to miss television than any other media device. On the other hand, there has been a steady ongoing decrease in television sets in children's bedrooms which supports the 2014 article as their statistics additionally suggest that they were decreasing. ChildWise made an important piece of research which supports the OFCOM report one being that Children are going online in their bedrooms more. However, my Barb secondary research completely contradicts the OFCOM 2014 article. The research suggests that television ratings for major children's network channels such as Cartoon Network, Nickelodeon, and Disney Channel have gone down, meaning that children aren't watching these television channels anymore. My own primary research interview with a primary school child and primary school worker hints at an emerging development that primary schools are incorporating the use of tablets for learning and supports the idea of an increase in children's access to the internet increasing.
One question from the survey that I conducted 'would you rather give your child a smartphone or a tablet' to which there were a significant amount of parents who chose tablets. This could potentially support the OFCOM 2014 and 2016 with the fact that there has been a growth in the number of children who are using these devices. My question of what age would you give your child in my survey supported the OFCOM 2014 article because children's tablet ownership is on the rise shown by the OFCOM 2016 article.
Monday, 20 November 2017
Sunday, 5 November 2017
Exam Question 1
What are the key issues raised in the article and how has qualitative and quantitative research been applied to explore them?
The Ofcom 2014 report raises some key issues in their article, the underlining results indicate that there are 'Almost twice as many children are going online via a tablet' leading to and increase in of tablet ownership within the 5-15 age bracket of children as presented in figure 1, which displays the availability of key media platforms. Furthermore, there has been a negative relapse effect beginning to occur in other different sectors of the media industry for example Television and more evidently radio which are also stated in the article. Through the likes of In-home Qualitative interviews Ofcom state that parental figures of children 'Express concern about the media content their child has access to', corresponding to the fact that 'Nine in ten parents mediate their child's access to the internet'. To contrast the negative connotations of access to the internet, quantitative survey's have highlighted 'children are making more judgements about the truthfulness online', conveying their ability of applying critical thinking to situations and teasing the active audience theory where an individual that is using social can interpret the content they are seeing in their own way. Moreover, 'in comparison to 2013 it appears that 8-11 year old's are less likely to believe the information they see on websites used for school work or homework is true'. Another key issue raised is 'Word of mouth is important when discovering online and TV content', the Quantitative in-home tracking survey research data is evident through the responses 'when the question was asked "Fun things like hobbies or interests" 33% of 12-15 year old's turn to google for accurate information, 26% YouTube and 18% social media' Impulses both the Hypodermic and Effects model theories as the audience’s consumption of media text will lead to a domino effect by influencing their behaviour. Not only this but hints at an internet/social media hierarchy where children are more likely to do something because someone of more importance or 'higher status quo' said so.
The introduction of tablets and smartphone has allowed on-demand streaming services via the internet such as YouTube which has been beginning to boom. Figure 9 presents the results of a mass quantitative data survey graph results conducted by Ofcom, there has been a fall in television's, radio and games console media types within children's bedrooms consecutively from the year 2007 onward to 2014. 'Games consoles are the second most common type of media present in children's bedrooms' is important to know because although it has seen decline the fact it is a media type second most frequent to be found in a child's bedroom hints at a contradiction which needs to be explored. However, the article does state that boys preferences to games are more evident than girls and the gender gap increases with age (47% vs 21% for 8-11, 52% vs.19% for 12-15). Overall suggesting girls are the rational cause of the downfall in games console media types within children's bedrooms. Additionally, it appears girls aged 12-15 are more likely to than boys to have any concerns about social media, this is the same age bracket in which the gender gap for games consoles broadens, signifying girls become more invested in social media than games.
In the article Ofcom has predominantly used in-home Tracking survey's which are quantitative data research methods and have limited qualitative data, causing their data to not be entirely conclusive.
The Ofcom 2014 report raises some key issues in their article, the underlining results indicate that there are 'Almost twice as many children are going online via a tablet' leading to and increase in of tablet ownership within the 5-15 age bracket of children as presented in figure 1, which displays the availability of key media platforms. Furthermore, there has been a negative relapse effect beginning to occur in other different sectors of the media industry for example Television and more evidently radio which are also stated in the article. Through the likes of In-home Qualitative interviews Ofcom state that parental figures of children 'Express concern about the media content their child has access to', corresponding to the fact that 'Nine in ten parents mediate their child's access to the internet'. To contrast the negative connotations of access to the internet, quantitative survey's have highlighted 'children are making more judgements about the truthfulness online', conveying their ability of applying critical thinking to situations and teasing the active audience theory where an individual that is using social can interpret the content they are seeing in their own way. Moreover, 'in comparison to 2013 it appears that 8-11 year old's are less likely to believe the information they see on websites used for school work or homework is true'. Another key issue raised is 'Word of mouth is important when discovering online and TV content', the Quantitative in-home tracking survey research data is evident through the responses 'when the question was asked "Fun things like hobbies or interests" 33% of 12-15 year old's turn to google for accurate information, 26% YouTube and 18% social media' Impulses both the Hypodermic and Effects model theories as the audience’s consumption of media text will lead to a domino effect by influencing their behaviour. Not only this but hints at an internet/social media hierarchy where children are more likely to do something because someone of more importance or 'higher status quo' said so.
The introduction of tablets and smartphone has allowed on-demand streaming services via the internet such as YouTube which has been beginning to boom. Figure 9 presents the results of a mass quantitative data survey graph results conducted by Ofcom, there has been a fall in television's, radio and games console media types within children's bedrooms consecutively from the year 2007 onward to 2014. 'Games consoles are the second most common type of media present in children's bedrooms' is important to know because although it has seen decline the fact it is a media type second most frequent to be found in a child's bedroom hints at a contradiction which needs to be explored. However, the article does state that boys preferences to games are more evident than girls and the gender gap increases with age (47% vs 21% for 8-11, 52% vs.19% for 12-15). Overall suggesting girls are the rational cause of the downfall in games console media types within children's bedrooms. Additionally, it appears girls aged 12-15 are more likely to than boys to have any concerns about social media, this is the same age bracket in which the gender gap for games consoles broadens, signifying girls become more invested in social media than games.
In the article Ofcom has predominantly used in-home Tracking survey's which are quantitative data research methods and have limited qualitative data, causing their data to not be entirely conclusive.
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