Sunday, 26 November 2017

Exam Question 2

Exam Question 2 - How far does the primary and secondary research you have conducted support the conclusions drawn in the article?

There is a fair extent to which both my primary and secondary research I have conducted support the conclusions drawn in the 2014 OFCOM article. Firstly, the OFCOM 2016 report I found did support the conclusions drawn from the article in areas. This is shown by the fact that televisions are still the most popular media device children use at home. Furthermore, tablets are still on the rise from the article. However, it is important to point out that tablets did not rise as much as it may have been predicted, only going up a mere 2% from the previous OFCOM article contrasting the drastic jump from 42% to 73% from 2013 - 2015. Additionally, Television has stopped decreasing and has leveled out rather than continuously decreasing in children's media usage at home. Moreover, the OFOCM 2016 research further supports that children aged 12-15 year-olds will miss their mobile phones and that children aged 3-5 years old are still more likely to miss television than any other media device. On the other hand, there has been a steady ongoing decrease in television sets in children's bedrooms which supports the 2014 article as their statistics additionally suggest that they were decreasing. ChildWise made an important piece of research which supports the OFCOM report one being that Children are going online in their bedrooms more. However, my Barb secondary research completely contradicts the OFCOM 2014 article. The research suggests that television ratings for major children's network channels such as Cartoon Network, Nickelodeon, and Disney Channel have gone down, meaning that children aren't watching these television channels anymore. My own primary research interview with a primary school child and primary school worker hints at an emerging development that primary schools are incorporating the use of tablets for learning and supports the idea of an increase in children's access to the internet increasing.
One question from the survey that I conducted 'would you rather give your child a smartphone or a tablet' to which there were a significant amount of parents who chose tablets. This could potentially support the OFCOM 2014 and 2016 with the fact that there has been a growth in the number of children who are using these devices. My question of what age would you give your child in my survey supported the OFCOM 2014 article because children's tablet ownership is on the rise shown by the OFCOM 2016 article.

1 comment:

  1. Band 3: 10
    (Merit)

    Explains the research findings & their relationship to the context of the article
    - Could be more detailed here - use your hierarchy or findings and match up with the executive summary you wrote on the report
    - Evaluates the research findings you got, to what extent are they reliable enough to back up the conclusions

    Clear links made as to the relationship between own research and article
    - again see above, connection between the report are High Merit, but there are other conclusions such as parental views or consumption figures to be explained with research. Add in references for your findings.

    Explains the article’s conclusions with detailed comment on the extent this is supported by the research
    - again low Merit here there needs to be greater detail in how valid or reliable the reports conclusions are based on your research.



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