Asset required
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Why do I need this asset (refer to requirements of the brief)
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How will I create or source this asset?
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What elements do I need to consider when producing or selecting this asset? (Production Skills – graphics, lighting, photography, editing etc)
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When do I need this asset?
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Sounds Effect
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I have chosen to use sound effects as an asset for my video response to the brief because I want because in it states in the brief that I must use sound effects in my video in order to meet the requirements.
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I will source all my sound effects from mainly YouTube under the royalty free or creative commons licence however I will also use alternative websites such as Freesound.org or Soundbible.com because I will not have enough time to create all my sound effects.
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The most important factor that I will need to consider when I am selecting my sound effect asset is legal attribution, this includes copyright infringement and a license. These attributions will require me to pay large sums of money which isn’t possible for this current project. As an alternative I will look for Creative Common’s or Royalty free attributions because they are free to use and may only ask for credit for the use of their product.
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11/01/2018
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Background music
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I will need background music for my video response to the brief because it states in the brief that I will need background music as a requirement.
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I will be sourcing my background from YouTube because they have a large variety of royalty free music that could potentially be useful for my video.
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The most important factor when considering my selection for background music is once again is attribution rights, meaning I will have to make any copyright clearances if needed. I will also need to consider if the background music fits the scene that I have shot and if creates the right tension and mood.
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11/01/2018
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Statistics on identity theft
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I will need statistics on identity theft to help and anchor my video response to the brief because I want
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I will be sourcing the existing statistical information about identity theft because this is coming from professionals who will be able to give me more detail on the subject to present to my target audience.
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With sourcing information online a consideration I will have to take into account if the content is valid and also if the article is reliable.
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11/01/2018
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Actors
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I will need actors as one of my assets for my video to response to the brief because I will need a young girl aged between 15-17 years old.
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I will source my actors by asking them if they are happy with being in my video.
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I will need to consider the genders of my actors as they will need to play specific role for them to correctly recreate my narrative. I will also need to consider their consent with their face being shown in video so that their own identities aren’t be misrepresented in any way.
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12/01/18
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Equipment & Video scenes
(Camera)
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I will need a camera as an asset for my video in order for me to correctly response to the brief because I will need to be able to shoot the scene of my narrative using the 180 degree rule, reverse shot, tracking and panning.
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I will be sourcing my equipment from my institution. My video scenes I will be creating myself by using a range of different camera techniques such as the 180 degree rule and tracking so I can fulfil the requirements for the brief.
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When filming I will need to consider the lighting of all my shots, so that all of the clips have a similar lighting and are easy to colour correct.
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15/01/2018
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Thursday, 11 January 2018
Assets Required
Copyright Clearance
I will need to consider my copyright clearance with my
assets make sure that they do not violate any attributions. My high street location
will need to be cleared for permission to be able to be filmed on because it is
property owned by the council of the borough. To get permission I will send an
email by the 12th January 2018.
My second location I have sourced is my home. For this location I will
not have to get any copyright permission. I have also had to replace my
background music because the previous one I chose have a purchase licence which
would have exceeded my budget. My second choice of background music I have
chosen is a royalty free product meaning that it is free to use. I will credit
the creator of the track.
Monday, 8 January 2018
Sourced Material
Background Music
Keyboard Sound Effect
iPhone Typing Effect
Foghorn Sound Effect
Fraud Statistics
https://www.theregister.co.uk/2017/08/23/identity_fraud_cifas_report/ Guardian Article
https://www.theguardian.com/money/2017/aug/23/identity-fraud-figures-cifas-theft
Unit 3: My Brief
1. What techniques of composition & continuity will you use (100 words min) 2. What Mise en scene (actors, costume, props, set dressing) and why? (100 words) 3. Location or Studio shoot and why? How will you maintain continuity? (100 words?) 4. What is the 180 deg rule & rule of 3rds - demonstrate with your cameraphones and upload to blog 5. Draw a Storyboard of your idea - advert length of 30 secs, include different angles, shots, movements (you will film this on Monday in class)
In the film industry composition and continuity must be kept in order to make the scene flow and not looks scrappy and unrealistic. There a various amount of ways in which an individual could go about maintain composition and continuity. Firstly, one of my ways of keeping continuity would be to take a wide angle picture of and the scene so it captures everything that the camera would see. I would take these at different angles and directions so I have more to go on when reposition my characters for another take. I would also maintain continuity and composition by putting down colourful tape in the shape of an ‘X’ on the floor so my actors know where they are walking to. Additionally, I will have a second colour of tape in the shape of an ‘X’ on the ground so the cameraman knows where they are waking to when they perform the tracking shots.
Mise en scene
Firstly, my main actor is going to be a female because almost every advert I have researched used a female as their victim of identity theft. I have chosen my identity theft to be a male because they have been portrayed to be the villain in many identity theft adverts I have researched. For my costume, I have chosen the female to wear jeans a bright top and a jacket with trainers, because I want to target the urban youth of the UK. For my criminal, I have chosen a black hoodie and dark jeans and dark trainers or shoes, as hoodies have a negative media stereotype in conjunction with criminal offences. I have used this hoodie stereotype because I want him to be instantly recognised as the criminal. The dark colours for the rest of the outfit are there to symbolise the unknown as we never know who may try to steal our identity. My most important prop would have to be the leaflet with the girl’s ID on she will have one stuck to her back whilst she is walking down the high street.
My most predominant location would be a high street. The reason for this is because that is where many people will be ale to see her Identity and have the choice to take it. A high street also has an urban vibe on the weekends as many teens go out to shop.
Camera techniques in the film industry of the media and implemented to add more of an effect to the scene. 'The 180° rule is a cinematography guideline that states that two characters in a scene should maintain the same left/right relationship to one another. When the camera passes over the invisible axis connecting the two subjects, it is called crossing the line and the shot becomes what is called a reverse angle.'
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