Monday, 4 December 2017
Research Catalogue
Research Catalogue
Item 1 - Childwise Published: February 2016 Accessed: October 2017 Report link: http://www.childwise.co.uk/uploads/3/1/6/5/31656353/childwise_press_release_-_monitor_2016.pdf
Childwise monitor report was published in 2016. This report is useful because it addresses a vast amount of children's statistics including the rise in children's online usage which backs up most of the research I have found.
Item 2 - BARB statistics published August 2014 and August 2017 Accessed: October 2017 Website link: http://www.barb.co.uk/
The website barb is the broadcasting audience research board, they are funded by media companies to gather view statistics of television. With is information I will be able to see consumption patterns and trends This is useful for me because my sector that I will talk about is the television industry.
Item 3 - Digital Awareness Accessed: December 2017 website link: https://www.digitalawarenessuk.com/
This website is useful because it not only has factsheets that review issues about online concerns they created a mini YouTube series which gathers a focus group of teenaged girls and they talk about all the concerning issues related to social media and the internet, so they are gaining qualitative information. The digital awareness website also uses this not only to raise awareness but as a guide for unknowing parents that this is what can happen online. This site replaced my Ofcom 2016 article.
Item 4 - Common Sense Media Published March 2017 Accessed: December 2017 Website link: https://www.commonsensemedia.org/
This site is useful because it has a range of case studies which relate to the topic at hand. They deal with parental concerns as well as children's online consumption. The research found here is going to be used as a comparison, to back up or disapprove of any statistics found in any other bits of research. This site replaced my industry trust article about children and illegal streaming.
Item 5 - Interview Accessed: October 2017
This interview was helpful because it gave an insight into an environment where children will spend the majority of their childhood which is school. The information I gathered showed that not only younger children have the knowledge to navigate their way through sites such as YouTube, but also how schools allow children to use tablet for learning aspects.
Item 6 - Survey Accessed: October 2017
This information was useful because it was used as extensive research to either prove or disapprove of any questions raised through the secondary online research that I found to do with children media consumption.
Sunday, 3 December 2017
Exam Question 4
What is the impact of the topic on media production in your specific sector? (Refer to primary and secondary)
The shift in media consumption patterns with children has had a positive relapse affect on certain areas of the media industry but also some negative too. Television is beginning to become less relevant in this digital age as shown through the results of my survey. The question posed was 'Which device does your child use or ask to use the most the results predictably showed that 40% of parents chose mobile phones and 30% chose tablets, suggesting they are the more popular media devices, compared to television only getting 8% of parents choice. The production output of television has evidently changed when we take the at the facts and statistics given to us by Barb. In 2014, their research showed a heavy amount of adventure shows on cartoon network and teen shows on Disney Channel and Nickelodeon. Now however, their 2017 statistics show the genre shift of content as on Cartoon network there are more superhero films and on Disney Channel more musical programmes. The change in genre could be heavily influenced on social media applying the theory of
The shift in media consumption patterns with children has had a positive relapse affect on certain areas of the media industry but also some negative too. Television is beginning to become less relevant in this digital age as shown through the results of my survey. The question posed was 'Which device does your child use or ask to use the most the results predictably showed that 40% of parents chose mobile phones and 30% chose tablets, suggesting they are the more popular media devices, compared to television only getting 8% of parents choice. The production output of television has evidently changed when we take the at the facts and statistics given to us by Barb. In 2014, their research showed a heavy amount of adventure shows on cartoon network and teen shows on Disney Channel and Nickelodeon. Now however, their 2017 statistics show the genre shift of content as on Cartoon network there are more superhero films and on Disney Channel more musical programmes. The change in genre could be heavily influenced on social media applying the theory of
Exam Question 3
How has the topic impacted on consumption in your specific sector?
Based off of the information displayed from the 2014 Ofcom article, it shows the consumption pattern of children and television is beginning to shift. The figure 1 graph shows that since the previous report there has been no change in television consumption for children aged 5-15. The Ofcom 2016 article brings to light that children are less likely to have a television in their bedroom between the age of 12-15. This means that children’s access to television may also be declining. Luckily, the 2016 article, additionally shows children’s access to media devices at home. Although television is still the highest among the vast amount of media devices, my BARB statistics contradict the assumption completely. The statistics of BARB from 2014 – 2017 have shown a consistent decline across 3 of the major children’s broadcasting networks, Cartoon Network, Nickelodeon and Disney Channel. From these results, it is likely to come to the conclusion that children are accessing television content perhaps elsewhere. This claim is supported by a statistic in the Childwise 2016 monitor report where they state that 73% of children now have access to the internet and are online. Furthermore, it hints at children having access to televisions, but are choosing not to use them. This statement is backed up by the figure 3 graph from the Ofcom 2016 article, which states that television access for children aged 5-15 years old is the highest physical device at 89% however, the usage is shown to of gone down to 85%.
On the contrary, Any Internet access for children aged 5-15 has increased to 94% and its use is exceeding that of television, at 87%. This conveys that consumption is changing because children have more access to media content on another platform. The steady decrease of television's in older children aged 12-15 year old's bedrooms shown in the Ofcom 2016 article, could be caused by the slow increase of any internet access, because now children are able to use the internet in their bedrooms they can use their phones to stream content that would be shown on television and more. Children being able to access the internet in their bedroom instantly changes their consumption patterns as they are more isolated and disconnected from face to face interaction. Bedroom consumption additionally means that there is no one to regulate or monitor their online activity. There are concerns highlighted by Digital awareness UK 69% of young people have been cyberbullied. Suggesting that the fact there are no regulations exposes children to more harm than if they were to watch television.
One of the Booming platforms for streaming hinted by the Ofcom article 2016 is YouTube. YouTube has become increasingly popular across all ages, particularly among older children, with 37% of 3-4 year olds and 87% of 12-15 year olds using the YouTube website or app. The content children like to watch on YouTube differs by age. Younger children aged 3-7 years old are most likely to watch Television programmes such as films, cartoons, mini-movies, animations or songs Parents have said that this is their child’s favourite type of YouTube content. However, older children's tastes differ, as they are more into Music videos, Vlogging and blogging channels and prank videos. Older children are suggested to prefer watching YouTube to watching Television on the Television set. This is proven when Ofcom asked whether they prefer watching YouTube or watching Television programmes on a Television set and 12-15 year olds are more likely to choose for YouTube. The reason for this is because with YouTube you are able to make specific searches whereas with television you watch whatever is being broadcasted. Additionally, there is the on-demand factor of YouTube, which allows people to watch content whenever they please. To conclude, children are starting to access television content online.
Based off of the information displayed from the 2014 Ofcom article, it shows the consumption pattern of children and television is beginning to shift. The figure 1 graph shows that since the previous report there has been no change in television consumption for children aged 5-15. The Ofcom 2016 article brings to light that children are less likely to have a television in their bedroom between the age of 12-15. This means that children’s access to television may also be declining. Luckily, the 2016 article, additionally shows children’s access to media devices at home. Although television is still the highest among the vast amount of media devices, my BARB statistics contradict the assumption completely. The statistics of BARB from 2014 – 2017 have shown a consistent decline across 3 of the major children’s broadcasting networks, Cartoon Network, Nickelodeon and Disney Channel. From these results, it is likely to come to the conclusion that children are accessing television content perhaps elsewhere. This claim is supported by a statistic in the Childwise 2016 monitor report where they state that 73% of children now have access to the internet and are online. Furthermore, it hints at children having access to televisions, but are choosing not to use them. This statement is backed up by the figure 3 graph from the Ofcom 2016 article, which states that television access for children aged 5-15 years old is the highest physical device at 89% however, the usage is shown to of gone down to 85%.
On the contrary, Any Internet access for children aged 5-15 has increased to 94% and its use is exceeding that of television, at 87%. This conveys that consumption is changing because children have more access to media content on another platform. The steady decrease of television's in older children aged 12-15 year old's bedrooms shown in the Ofcom 2016 article, could be caused by the slow increase of any internet access, because now children are able to use the internet in their bedrooms they can use their phones to stream content that would be shown on television and more. Children being able to access the internet in their bedroom instantly changes their consumption patterns as they are more isolated and disconnected from face to face interaction. Bedroom consumption additionally means that there is no one to regulate or monitor their online activity. There are concerns highlighted by Digital awareness UK 69% of young people have been cyberbullied. Suggesting that the fact there are no regulations exposes children to more harm than if they were to watch television.
One of the Booming platforms for streaming hinted by the Ofcom article 2016 is YouTube. YouTube has become increasingly popular across all ages, particularly among older children, with 37% of 3-4 year olds and 87% of 12-15 year olds using the YouTube website or app. The content children like to watch on YouTube differs by age. Younger children aged 3-7 years old are most likely to watch Television programmes such as films, cartoons, mini-movies, animations or songs Parents have said that this is their child’s favourite type of YouTube content. However, older children's tastes differ, as they are more into Music videos, Vlogging and blogging channels and prank videos. Older children are suggested to prefer watching YouTube to watching Television on the Television set. This is proven when Ofcom asked whether they prefer watching YouTube or watching Television programmes on a Television set and 12-15 year olds are more likely to choose for YouTube. The reason for this is because with YouTube you are able to make specific searches whereas with television you watch whatever is being broadcasted. Additionally, there is the on-demand factor of YouTube, which allows people to watch content whenever they please. To conclude, children are starting to access television content online.
Hypothesis
"Has the increased access to the internet furthered parental concerns about their child's online usage?"
Thursday, 30 November 2017
Monday, 27 November 2017
Subscribe to:
Posts (Atom)